How to use PPC to Build Your Email List
If you would like to grow your email list so that you can maximize your profit, you are likely wondering what platform will allow you to reach your goal better than the rest. You can turn to pay-per-click advertising to build your email list.
Proven Email List Building Tips
When you are ready to get started, you will need to target keywords that will give you the best odds of success. The next step involves coming up with a free offer that will encourage people to take action, and you will be moving in the right direction. Once everything else is in place, you will need to craft an opt-in form to finish the process.
The keywords that you choose are vital if you don’t want to make mistakes that will cause you to lose money. If you would like to reach a positive outcome, think of the terms and phrases that your prospects use when they are searching for the products that you offer.
Since coming up with all of the keywords on your own can be time-consuming, use Google’s Keyword Planner for help. Once you have launched your campaign, track your results to determine how well each keyword is performing, removing the ones that are not profitable.
Other email list building considerations
Most people are tired of getting too many emails. They won’t always jump at the chance to join your mailing list. Inability to combat this problem will impact your bottom line in a negative way, reducing your opt-in rate. If you want to entice people to subscribe, offer a gift.
You can try providing your new subscribers with a limited discount, digital course, e-book or something else. The thing that you offer needs to be related to the products or services that you sell. As you are coming up with your gift, remember that it will represent the quality of your premium offers.
Now that you have a pay-per-click campaign in place and have a gift on hand, it’s time to work on your opt-in form. In a few sentences, describe the benefits that people can expect after they sign up for your list, which will allow you to get the most from your email marketing plan. You can try placing the opt-in form at different positions on your website to see what works the best. If you are not getting as many subscribers as you would like, consider highlighting different benefits until your results improve.
Final thoughts on email list building
Although email marketing is a great way for anyone to grow and expand a business, those who want to take advantage of it will need to use a proven plan. Pay-per-click advertising can take your results to a new level in no time, but you won’t always notice the rewards as soon as you begin.
Testing the placement of your opt-in form and the benefits with which you can provide your prospects will empower you to get the most from your effort. After you have found a winning system, you can simply increase your marketing budget to scale your email list building results.