How Email Marketing Works


how email marketing works

Before we talk about how email marketing works, let’s first talk about why email marketing works. Many marketers understand that they need to be doing email marketing, but they don’t fully understand why they should be doing email marketing.

Why and How Email Marketing Works

Yes, this tutorial is on, “how email marketing works,” but we need to be on the same page going forward. In order for us to do that and for you to get the most out of this training, you need to first understand why you are doing email marketing.

Most of us watch TV or listen to the radio at least once a day.

While we watch our favorite program and listen to our favorite music, we are interrupted with the same thing every time. Commercials. Commercials are what big companies use to advertise their business to us repeatedly.

Even though you may still decide when you need milk to go to your regular grocery store, the purpose of the commercial is to get you to go another store to check out their sales and their deals. Next thing you know, you find yourself at the competitors grocery store. Why? They used follow up marketing through their radio and TV commercials.

You may be wondering now what this has to do with you and why I am bringing it up.

Well, most small business owners and online marketers do not have TV commercial and radio advertising budgets. What they do have is the ability to do lead capture and follow up marketing through email. The big guys use email marketing too, because it works.

The primary reason to do email marketing is to make more sales

With the use of an enticing lead capture page, this is where you get someone to give you their email address, and with effective follow up autoresponder messages, you can be just as powerful in your marketing message as the big companies are with their TV commercials and radio ads. That’s how email marketing works.

Now, we have all seen and heard really great commercials, and we have all seen and heard really terrible ones. I said that to say this, “Your lead capture page and autoresponder messages DO MATTER.”

They will be the make or break your ability to be successful.

Don’t leave your success to chance. Download one of my ready to go lead capture packages complete with autoresponder messages for any business or product you’re promoting, I can even create a custom package so that you can really stand out online.

Why does email marketing work for small business owners?

Email marketing works because it is the fastest and most economical way to put your business repeatedly in the face of your potential customers. Research has proven that people need to see or hear a message 5-7 times before they are ready to make the purchase.

If you are sending your customers to your sales page only, you are going to lose them as soon as they click the “X” in the box on the upper right side. Kiss your sales and your income goodbye using that strategy. It’s also known as “Catch and release.” The only way for you to prevent such tragic loss, is to implement an enticing lead capture page followed by effective autoresponder messages, known as email marketing.

How email marketing works for you…

It is not hard to set-up a responsive email marketing campaign. You begin with a subscription to an autoresponder service such as AWeber. Next, you are able to input email messages that can be sent automatically at intervals you set. It can be daily, weekly, bi-weekly or monthly. The choice is yours. The important part is to stay in front of your customers with informative emails. Some people have a more frequent campaign in the beginning, such as weekly and then reduce the frequency to twice a month. Writing emails can be daunting for some people, if you are one of those people, don’t stress. I offer pre-written emails that you can add to your autoresponder at an affordable price.


In case you’ve forgot, the way you introduce your potential customers to your email marketing is through an enticing lead capture page that makes people want to give you their email address. If you don’t already have one, I have you covered there too. Then, after you receive a customer’s email address you are ready to begin your email marketing campaign.

This is your chance to provide your customers your “commercial.” Just like the big guys, you want to make sure that your emails are effective and that your customers take action after receiving them. They should be informative; easy to read with a clear call to action (what you want your customers to do).

There you have it.

Email marketing, also known as follow up marketing, is an easy yet effective way to increase your sales and customers. It allows you to compete with other businesses to market your product and/or services in a professional way that gets people to take notice. Instead of catching and releasing, you’re able to keep it going and begin to feed your family.

If writing messages and creating a lead capture page isn’t in your skill set, don’t worry. I offer packages for anything you need. If you already have something in place but it’s not giving you the results you want, or you need help understanding how email marketing works, contact me. I can help identify what is preventing you from being successful with your email marketing.


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